UK 1st class delivery only £1.95
Same day dispatch on orders before 5PM
365 day returns policy!
FOLLOW US

Sidonie-portraitWe managed to persuade top PR girl Sidonie Goldman from Wolford to tell about a typical day in the Wolford PR office, and also to give us her top picks for the season ahead…

My day in the busy press office at WOLFORD

What I love about my job is that each day is different!  Here’s a snapshot of what is happening in our busy press office…

- 8.50am – Arrive at the office.  Take a look at all the press clippings and social medi

- 9.00am – Meeting with my team about the day’s tasks and weekly project

- 10.30am – Meeting with Marketing Director of the Canary Wharf Shopping Centre, where one of our stores is: establishing Social media strategy for Christmas and how we are going to optimise traffic in our boutiqu

- 12.30pm – Lunch meeting with blogger Alexandra Zagalsky from Beautifulyou.com: before lunch I took her to one of our boutiques to see the collection in its natural environment. We discussed different posts, imagery and possible competitions…

- 2pm – Back to the office – calling and emailing a few magazines to see if they need any Wolford tights for their forthcoming stories – catching up on emails and calls.

- 4pm – Off out again to meet with a designer (can’t say which – top secret!) to talk about their show during LFW in February and determine if I can help them with hosiery.

- 5pm – Back to the office again for yet more emails…

- 5.30 to 6pm – End of the day, I need to go home and have a glass of wine!

Take a look at my top picks for your hosiery drawer for SS14…

Sidonie-favourite-wolford-tights

Velvet de Luxe 66 Tights
These are my all time favourite. They will take me from morning meeting to parties in the evening – I just have to add a big necklace or cocktail ring for the evening, change my shoes from flats to Nicholas Kirkwood heels and it’s done!

Individual 10 Control Top Tights
I really like nude tights, even in the summer. In France we are used to going out with a pair of tights on, it finishes the silhouette and gives you great body contour – plus they give your legs a beautiful and even tone.  I normally wear a pair with a barely visible reinforced toe, they last longer and are great with open toe shoes and sandals.

Trend: SS14 Bootlace Tights
I wore this pair in Black/Black for the press day and everybody commented on them. They are definitely a show stopper and will actually look good on all body shapes, you don’t have to wear a mini skirt. I wear it with pencil skirt and a nice pair of black simple high heeled shoes. Having said that, I love the whole SS14 collection of Wolford Fashion – it will definitely be very difficult to choose between all the amazing styles!

Share