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Posts Tagged ‘mytights’

Guest Blog: The Fashion Marketing Guru

TRENDS THAT DO THE WALKING

As the seasons change, so do hosiery trends, and Michele Duncan, Marketing Manager at INVISTA, the company that owns the LYCRA® fibre brand, takes us through the company’s predicted legwear trends for 2014 / 2015…

Here at INVISTA we love spending time researching fashion trends around the globe and as a result we’ve compiled a range of styles we believe we will be just as popular on the high street as they will be on the catwalk.

Also, we’re proud that the presence of LYCRA® fibre means that our legwear products are fashionable and ultra-comfortable – leaving us ladies to enjoy the day in style!

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Beauty Lab

Using brave experiments to create contouring for constructive silhouettes, Beauty Lab is about concentrating on how to build a perfect body. Through the use of a minimalist palette to enhance silhouettes, this trend gives a hint of science by showing a touch of mathematics and robotics in the designs. This results in flattering legwear created by linear grids, dashed lines and highlighted body parts. Beauty lab trend leggings with LYCRA® fibre >>

 

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Do the Twist

Do the Twist is all about making traditional and iconic patterns relevant for a new generation of legwear consumers by adding a playful twist and an element of surprise to ordinary legwear. Using popular patterns that are made to look as though they have been cut up and pasted back together again, this creates a series of geometrically composed hosiery items displaying surprising novelty in a monochrome palette. Do the Twist trend LYCRA® fibre leggings >>

 

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Raw and Wild

Raw and Wild uses surfaces that are inspired by nature’s organic surfaces and wild animal skins using earth tones as the main palette. Reflecting a raw rusticity, this trend includes motifs that look as if they were touched by time and the elements, with legs matching rustic heathers and marls and tweeds that are on trend for the coming seasons. Raw and Wild trend MADE TO FIT YOU tights with LYCRA® SOFT COMFORT fibre >>

 

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Montmartre

Montmartre is inspired by the belle-époque spirit of Toulouse Lautrec’s Montmartre. This trend alludes to the boudoir through the use of ribbons and lace and is complimented by the soft and silky texture. This trend creates a feeling of nostalgia and ensures that the hosiery looks sophisticated. Montmartre trend LYCRA® fibre tights >>

 

Cabaret

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The Cabaret trend demonstrates ‘cancan’ looks that are pretty and lavish, reviving the spirit of music halls and chorus lines and celebrating the audacity of couture. Made up of a vibrant palette that allows legs to take the lead, parading the stages with frivolous details, extravagant ruffles and ruches, the contrast of jet black and lipstick red makes for passionate plains as well as seductive patterning. Cabaret trend LYCRA® 3D knee highs >>

 

Athletic Chic

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As the name suggests, this is legwear for the fast-paced, athletic and chic woman who wants powerful design that is intended to be noticed.  This legwear shows racy geometrics, juxtaposed with sheers, daring slashes and open works. By using LYCRA® fibres to pair smooth translucency with mirrored foils, electric blues and cosmetic pales, smooth curves and bold colour blocks, these garments really stand out.

 

Creative Energy

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Inspired by design experimentation, this trend entertains one-off patterning and playful creativity connected to cutting-edge technology. Its design inspiration comes from digital screens, glitches, grids and graphs with its rhythm and symmetries broken by wide angles and sharp facts.

WWW.LYCRA.com

LYCRA® is a trademark of INVISTA

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Style File: Emma (Press)

Press assistant Emma tells us all about her style choices…

Name Emma  EmmaWolfordVelvetDeluxeAnthracite
Occupation Press Office Assisant at MyTights
Describe your style in three words. European, classic, feminine
Favourite High Street Stores? H&M, M&S, New Look
Favourite Designers? Moschino, Emilio Pucci
Most Coveted Item? Rainbow heels
Favourite Trend this season? Floral
Where do you get your fashion inspiration from? Youtube video blogs, fashion blogs, my daily commute
Biggest fashion disaster? Gold denim trousers – just why?!
Favourite item of clothing you own? Cream leather jacket from Italy
Who is your style icon? My friend Joanna always looks so stylish and classic. Audrey Hepburn is my celeb style icon.
If you could go back to any era to rock the trends of that time, what era would it be? The 20s – I adore sequins and flapper dresses. Or the 60s because the dresses on Mad Men always look amazing.
What one wardrobe staple could you not live without? Black pencil skirts
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Carole Middleton: Game Changer, Opinion Divider, Fashionista

carole-middleton-patterned-tights-zoomA few days ago, Royal in-law Carole Middleton was snapped in demure patterned tights, and instantly made waves in the fashion world, sparking fierce debate with fashion critics everywhere to criticise her style for being “too young”.

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MyTights sprang to her defence in our blog – and lo and behold, a few days later everyone is changing their tune and decided that her look is actually rather fabulous – which must mean that MyTights is now the go to experts on all things fashion (probably).

Not only have the Daily Mail published a guide to patterned tights, everywhere we turn there’s someone quoting Vogue as saying that “fashion tights are back”.  Woman and Home Style Director, Angela Kennedy, agrees with us too: “No age is the wrong age to wear black patterned tights – it’s all about having the right legs and the confidence to carry them off.”  Hear hear!

The perfect transitional piece to take you from winter coat to sundress in style, a classic pair of patterned tights will go with everything in your wardrobe, as well as giving you a little coverage when it’s still too cold to contemplate bare legs.  Here’s our round up of the Daily Mail’s guide on how to rock patterned tights, whatever your style… so now you’ve got no excuse!

Catwalk Queens

Those who like to nod towards high fashion in their sartorial choices should look toward the Mad Men era this season in subtle, sexy seamed tights Feeling brave?  Animal print tights are sure to make a statement and never seem to go out of fashion.

Embellished Princesses

Keep the rest of your look simple and understated – a simple LBD with minimal jewellery is perfect – and go statement with a gorgeous pair of embellished tights.  Think sequins, sparkle and everything in between.

Workaholic Fashionistas

Patterned tights to the office isn’t as much of a no-go as you might think – the trick is to keep it simple.  Try a very fine pattern in a surprising shade, or go for a classic, like polka dot tights.

Curvy Goddesses

No bright colours and no fishnet designs, says the DM, which can often be unflattering on larger legs.  Instead opt for ribbed tights styles which streamline your shape and make your legs appear endless.

Shop all of the tights featured in the Daily Mail Round Up

 

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MyTights Dazzles at Underlines Star Awards 2013

Last night a groomed, preened, and generally spruced up MyTights headed to the Underlines Star Awards 2013 – an industy event hosted by Underlines lingerie trade magazine, held this year at the super swish Cumberland hotel in London.  The night celebrates the best in the world of lingerie, hosiery and swimwear, and in the words of Underlines’ Managing Editor, the awards “were created in 2007 to recognise and reward entrepreneurial skill, innovation and experience in these specialised sectors. Particularly aimed at independent stores, the event highlights the resilience, competence and flair of retailers across the UK and Ireland.”

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With top names like Figleaves, House of Fraser and Fenwicks all nominated for awards, and with 264 retailers and 24 brands represented, there’s no denying the competition was fierce.  But we should have known that when it comes to what makes MyTights really special (Team MyTights and our customers) we are the best in our field, and so it proved. From 380 nominations in total, MyTights was one of 11 winners – for Best Specialist Etailer – and runner up in the hosiery retailer of the year award, too (we weren’t too disappointed, though, as we lost out to Fenwicks, whose hosiery buyer Sue knows everything there is to know about tights).

Award

A super snazzy trophy was duly handed over by Paul Ross (brother of Jonathan, in case you were wondering) – the cherry on top of a fantastic evening which started with a champagne reception, continued with a fabulous four course meal and finished with wine, music and dancing. Needless to say, an amazing night was had by all (we heard a whisper that founder Laura didn’t get home until 2am)!

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We are so proud to have won recognition from those who really know their stuff in the industy, and want to say a massive thank you to everyone at Underlines, to Invista for having us as their guests, and to Team MyTights for their dedication, talent and sheer hard graft. And of course to you, our customers. Without your passion for hosiery, honest feedback and unwavering loyalty none of this would be possible.

Oh, and in case you were wondering – Suzanne is wearing the Charnos Lurex Spot Opaque Tights in Black/Gold, and Laura the Falke Seidenglatt 70 Tights in Marine.

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MyTights.com Graces the Pages of Grazia Magazine

With winter chills approaching and light nights already a distant memory, tights are being hailed by fashion editors across the land as THE accessory to be seen in. ?Which is why we were thrilled, but not altogether surprised, to see so many of our tights gracing the glossy pages of Grazia magazine this week…

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Shop The Lot!

The Never Flashy Nanas: Falke Soft Merino Wool Tights

The Less-Than-10-Denier Doyennes: Trasparenze Noemi Tights

The Printed Pantyhosers: Wolford Carr? Tights; Pamela Mann Sheer Hearts Tights; Pretty Polly & Patternity Tower Block Tights

The Colour-Block Crazies: Falke Seidenglatt 70 Tights; Pamela Mann 80D Tights

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The Tights Traditionalists: Pretty Polly 60D Silk Finish Tights 2PP

 

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MyTights in the Independent’s Top 50 Fashion Sites!

Here at MyTights we have always known that we offer the best selection of hosiery on the web.  Still, it’s always nice to get the seal of approval from those in the know, which is why we’re thrilled we’ve been named in the Independent as one of the top fifty fashion & beauty websites.

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Read more of MyTights in the Independent’s Top 50 Fashion Sites!

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