Last night a groomed, preened, and generally spruced up MyTights headed to the Underlines Star Awards 2013 – an industy event hosted by Underlines lingerie trade magazine, held this year at the super swish Cumberland hotel in London. The night celebrates the best in the world of lingerie, hosiery and swimwear, and in the words of Underlines’ Managing Editor, the awards “were created in 2007 to recognise and reward entrepreneurial skill, innovation and experience in these specialised sectors. Particularly aimed at independent stores, the event highlights the resilience, competence and flair of retailers across the UK and Ireland.”
With top names like Figleaves, House of Fraser and Fenwicks all nominated for awards, and with 264 retailers and 24 brands represented, there’s no denying the competition was fierce. But we should have known that when it comes to what makes MyTights really special (Team MyTights and our customers) we are the best in our field, and so it proved. From 380 nominations in total, MyTights was one of 11 winners – for Best Specialist Etailer – and runner up in the hosiery retailer of the year award, too (we weren’t too disappointed, though, as we lost out to Fenwicks, whose hosiery buyer Sue knows everything there is to know about tights).
A super snazzy trophy was duly handed over by Paul Ross (brother of Jonathan, in case you were wondering) – the cherry on top of a fantastic evening which started with a champagne reception, continued with a fabulous four course meal and finished with wine, music and dancing. Needless to say, an amazing night was had by all (we heard a whisper that founder Laura didn’t get home until 2am)!
We are so proud to have won recognition from those who really know their stuff in the industy, and want to say a massive thank you to everyone at Underlines, to Invista for having us as their guests, and to Team MyTights for their dedication, talent and sheer hard graft. And of course to you, our customers. Without your passion for hosiery, honest feedback and unwavering loyalty none of this would be possible.