Briefs

Naomi And Nicole Curves Hi Waist Thigh Slimmer
NEW
£44.99
Naomi And Nicole Curves Hi Waist Thigh SlimmerBlack Warm-Beige

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Naomi And Nicole Hi Waist Brief
NEW

Naomi And Nicole Laser Cut Brief
NEW

Mey Soft Second Me Brief
£15.99
Mey Soft Second Me BriefSchwarz Night-Blue Rubin Summer-Blue Blue-Lagoon Cream-Tan Bailey Weiss


Empreinte Garance Panty
£54.99
Empreinte Garance PantyNoir


Mey Serie Soft Shape Hipster
£18.99
Mey Serie Soft Shape HipsterBlack Skin


Fantasie Aubree Shorty
£20.99
Fantasie Aubree ShortyShadow-Rose


Fantasie Fusion Brief
£16.99
Fantasie Fusion BriefBlush White


Fantasie Ana Brief
£19.99
Fantasie Ana BriefNatural-Beige


Elomi Charley High Leg Brief
£21.99
Elomi Charley High Leg BriefJet


Elomi Smooth Full Brief
£15.99
Elomi Smooth Full BriefBallet-Pink


Elomi Cate Brief
£21.99
Elomi Cate BriefLatte


Ambra Bare Essentials Recycled Nylon Midi Brief
£7.99
Ambra Bare Essentials Recycled Nylon Midi BriefBlack Rose-Beige

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Felina Moments Fashion Brief
£31.99
Felina Moments Fashion BriefDusty-Rose Blue-Rain


Felina Serenada Brief
£41.99
Felina Serenada BriefPorcelain-Rose


Wolf And Whistle Ariana Teal Everyday Lace Thong
Save 25%

Wolf And Whistle Ariana Ivory Everyday Lace Brief
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Wolf And Whistle Ariana Red Everyday Lace Brief
Save 25%

Wolf And Whistle Ariana Black Everyday Lace Brief
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Wolf And Whistle Ariana Teal Everyday Lace Brief
Save 25%

Empreinte Allure Panty
£54.99
Empreinte Allure PantyNoir


Empreinte Allure Brief
£49.99
Empreinte Allure BriefNoir


Empreinte Allure Shorty
£55.99
Empreinte Allure ShortyNoir


Ambra Micro Grip Underbust Jumpsuit
Save 20%
£37.99£30.39
Ambra Micro Grip Underbust JumpsuitBlack Rose-Beige


Ambra Micro Grip Short
Save 20%
£27.99£22.39
Ambra Micro Grip ShortBlack Rose-Beige


Ambra Micro Grip Mid Waist Brief
Save 20%
£21.99£17.59
Ambra Micro Grip Mid Waist BriefBlack Rose-Beige


Empreinte Agathe Panty
£55.99
Empreinte Agathe PantyCobalt Ivoire


Empreinte Agathe Brief
£47.99
Empreinte Agathe BriefCobalt Ivoire


Empreinte Agathe Shorty
£60.99
Empreinte Agathe ShortyCobalt Ivoire


Empreinte Lucile Panty
£45.99
Empreinte Lucile PantyEclipse Praline Naturel


Empreinte Erin Panty
£44.99
Empreinte Erin PantyBlack Noisette Naturel


Empreinte Erin Shorty
£43.99
Empreinte Erin ShortyBlack Noisette Naturel


Empreinte Erin Thong
£33.99
Empreinte Erin ThongBlack Noisette Naturel


Empreinte Lucile Brief
£36.99
Empreinte Lucile BriefEclipse Praline Naturel


Known by a medley of names, the brief started out as a daring, yet immediately popular, fashion item. However, as daring as it once was, the brief is now seen as the mainstay of every wardrobe, both for men and women.

A Brief History


First devised in the mid-1930s, the brief was the brainchild of Coopers Inc., the internationally renowned department store based in Wisconsin. Briefs were originally known by the moniker Jockey, since they offered a similar level of support and comfort that might be expected from a jockstrap, although they differ somewhat in cut and style. The idea for this innovative, bold step in the world of undergarments came when a designer working at Coopers supposedly saw a postcard from the chic Riviera in the south of France that depicted a beach-goer in a tight, radically short bathing suit. The design had never been seen before in the Anglo-Saxon world and it took American style and marketing ingenuity to take the brief from being a quirky daydream on the French Riveria to being sold in the underwear division of every department store in the world, and consequently, to every customer's wardrobe. Since this stroke of retailing genius, Coopers has changed its trading name to that of Jockey International Inc. to reflect its best-selling central article, the beloved brief.

But Coopers has by no means sole claim to this most important garment. It has been adopted and adapted in the lingerie, swimwear industry and nightwear worlds, as an accompaniment to a bra or teddy, as part of your swimsuit, or built as a panel into an all-in-one piece. The brief's main characteristics are its tightness and length, or rather lack of length. Many briefs are equipped with elastane or Spandex to give a springy tightness that fits close to the skin without constricting. And unlike hosiery or outer garments, such as trousers, briefs tend to stop anywhere between the mid-thigh right up to the highest point of the hips, some taking this high cut to extremity, giving a very sexy, high-fashion appeal. As far as the top band of the garment is concerned, briefs usually extend to cover the lower navel or slightly above. This cut is most often known as "full cut" and its sister styles, "mid cut" and "low cut", can vary between designers and brands.

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